According to specialists in natural fabrics and clothing at Nomad the Label, online searches for ‘Tartan’ are currently going through the roof.
The experts reveal that tartan is set to become the trend of the season. According to data from Pinterest Trends, searches for the pattern are set to increase by an impressive 143% throughout January, showcasing the pattern’s appeal during winter.
Stars like Taylor Swift and Travis Kelce have been at the forefront of the tartan revival. Swift was recently captured wearing a tartan-mini skirt accessorized with a black turtleneck sweater and a pair of leather boots, the epitome of a winter fashion moment.
Meanwhile, Kelce has been spotted wearing a brown plaid shirt by Louis Vuitton, effortlessly in keeping with this season’s trend.
It’s not just the internet’s favorite couple leading the tartan trend this winter.
The seasonal trend has often been regarded as a go-to by members of the Royal Family. Kate Middleton was recently seen wearing a gray tartan dress by Alessandra Rich, while Queen Camilla recently stepped out wearing a red tartan ensemble by Roy Allen for an event in Scotland.
How to incorporate tartan into your wardrobe:
With tartan set to be everywhere this season, the fashion specialists at Nomad the Label have offered some easy tips to incorporate the pattern into your wardrobe.
Anchor the pattern with neutrals: As a bold and eye-catching print, it’s important to let tartan be a staple piece on its own. To avoid any pattern clashes, pair tartan pieces with simple block colors, like cream or black.
Pair the look with boots: Whether it’s a tartan skirt or a pair of tartan trousers, the print is effortlessly accentuated by a pair of boots. This is an easy way to transform a tartan look into an instant winter classic.
Balance proportions: If you’re wearing a bold tartan coat, keep the rest of your outfit simple and opt for beige colors. If you choose tartan trousers or a skirt, opt for a fitted or simple top to maintain an effortlessly chic and put-together look.
Be careful when washing: Tartan is a delicate fabric, so it’s important that you read the garment’s washing instructions carefully. Typically, tartan should be placed on a colder wash to prevent shrinking and should just be spot cleaned when necessary.
Louisa Warman, the Founder of Nomad the Label, has commented on this season’s tartan revival:
“Thanks to its versatility, tartan is a trend that returns year after year. However, this season, it seems as though the print is bigger than ever.
“Looking at data from Pinterest, we can see that searches for ‘Tartan’ have now reached their highest peak in over two years, demonstrating the trend’s staggering influence on this season’s fashion pieces.
“In particular, red tartan patterns seem to have made a striking comeback for winter 2026.
“With celebrities like Taylor Swift and Travis Kelce leading the tartan trend this fall, it’s staggering to see just how many internet searches the trend is currently amassing.
“Bold, timeless, and effortlessly chic, tartan is undeniably the must-have fashion piece this winter.”
This information was provided by specialists in natural fabrics and clothing at Nomad the Label.
