Comparing the Usage of Primary and Long-Term Keywords
While understanding the importance of keywords in SEO, one common question often comes to the mind. And that’s about the importance of keyword research and long tail keyword usage. Two theories conflict here. On the one hand, traditional SEO experts recommend thorough keyword research using both manual and advanced software for the purpose. And on the other hand, the new age SEO experts suggest investing time and effort on long tail keywords for better ranking and faster results. Which is better, and how to proceed is a matter of concern unless you realize the importance, significance, and anticipated results of them all. You can grow your practice through digital marketing, as it will increase interaction with your clients. .
What is keyword research?
Keyword research is the art of finding keywords by doing thorough research based on the product or service or cause of the website, the website domain, the niche and all. If you have a website selling Arabica Coffee Beans, then you will research for the best keywords, which will relate directly and indirectly to Coffee, Arabica Coffee Beans, Coffee Beans, and related things. For this, you will primarily search through the niche of coffee and beverages.
How keywords relate to search results
Keywords are search terms users put on search engine search box and press enter to get the results against the query. The result page shows them the relevant websites. The most relevant websites are listed on the first page, the first site being considered most relevant by the search engine. The following 9 web pages on the first page are also very important and thus get listed against that searched keyword. Hence ranking a site on the search engine based on a set targeted keyword with full focus is very important to get to this position that your webpage shows on the first page of search results. Also, while studying search queries keep in mind to implement web design RFP at relevant ways to get better traffic and business.
How to do keyword research?
Keyword research is done in two ways. The traditional way is manual, where you search the keyword manually by entering a few crucial words into the search engine search box. Popular platforms used for the manual research are Google, YouTube, Bing, Yahoo, and Amazon.
Then there is a lineup of free and paid keyword research tools, where you just have to input the one or two primary keywords to get hundreds of suggestions. With the help of these keyword research tools, you can get too many keyword suggestions, and can then select keywords based on their competition, volume, etc.
What are long tail keywords?
Long tail keywords are keywords with extra few words added to the back of the primary or secondary keyword, which adds to the definition and detailing of the query. ‘Arabica coffee beans’ is the primary keyword. But when words like ‘with great taste,’ ‘high benefits,’ ‘best quality online,’ gets added to this primary keyword, then long tail keywords get formed.
Long tail keywords always add elaboration and detailing to the primary keyword moreover people while searching for an item often does not enter just the primary keyword. Normally the modern users, who are accustomed to online shopping quite a lot, would actually enter the exact search with specifications. Hence, it’s most likely that the search term would be a long tail keyword only with specific features, cost, benefits, etc.
How to find long tail keywords?
Finding long tail keywords is really easy. The best places to find them are e-commerce websites. The most happening e-commerce place on the web is no doubt Amazon, and if you go to Amazon, and type in anything, you will likely get 50 plus variations of that thing in long tail form. And hence the search can begin there when you are trying a free manual search.
Paid and free, advanced and simple keyword research tools are there to add extra definition to your searches. Using such tools, the best you can do is compare the various features of the long tail keywords, like the competition, the search volume, the CPC score, etc.
Importance of implementing long tail keywords in e-commerce
Implementing long tail keywords against primary or secondary keywords is a lot more sensible way to push the site against the SERP. The reasons are:
- Competition with primary keywords is always high, and boosting the site to overcome the efforts of its rivals to get to the top won’t be a fast process. But if you take a long tail keyword which has a lower search volume and yet connects well to the target page, then ranking that can be easier and take lesser time.
- Depending on the CPC value every keyword has a competitive rate which is defined as low, medium and high in keyword planners and finders. Aiming for a long tail keyword with a medium to high competition is much better than going for a primary keyword with high value. Competition stills stay easier for you in this method.
- Long tail keywords define the product or service more naturally just like a user would search for it, thereby making the results much more traffic yielding.
Should you go for conventional keyword research or directly pluck long tail keywords
Both have their own place in SEO. While ranking on the long tail keywords is really important to secure our web pages against the most searched user terms, and get better traffic for the pages, it’s also equally important to give a competition to your rivals on the primary keywords. Ranking on primary keywords will take time, and months, but still leaving the alley totally competition free to your rivals on the primary may not be a smart move. Rather you must constantly keep on pushing both primary and long tail keywords to make your own place.
Finally
Long tail keywords open the path to rank higher and get more traffic for the specific products and pages. Also, they help in local SEO and help you get demography specific users in the traffic. Hence long tail keywords always have their special use, and cannot be ignored in any way. But at the same time ignoring primary keywords while only focusing on long-tailed ones can be a poor game and should not be done so.
Thank you,
Glenda, Charlie and David Cates
You really helped me out here. My question is, after I search on Google, let’s say, how do I know what the key words are? Where do I find them?
SEO has always alluded Babushka. You’d think that after 7 years of blogging something would have stuck. Gracias for the breakdown of terms, maybe if BB takes it a paragraph at a time she’ll learn it. Here’s hoping.
For me, there’s always room to learn more about SEO. Keywords are so important and the research really pays off.
This is such a confusing subject and can be over whelming. You actually broke it down very well and explained many of the differences and ways to do search.
This is definitely a struggle for me sometimes. I always and trying to figure out the best way to get my SEO better. The more I can do the happier I am. I will definitely be in this so I can read this again and again.
That is really interesting. While I was aware of SEO and keywords I don’t think I’ve been paying enough attention to long tail keywords. I need to implement that.
I need to read more about this and get my SEO in tip top shape. Traffic is so important so getting this optimized is the key for me.
I always try to think of SEO. But only to a point. I blog because I love to do it, I don’t always like to think about how to get posts seen and such. It sort of takes the fun out of blogging at times.
I really enjoyed reading this post. This is wonderful information to know and keep on hand.
This is really going to come in handy for blog posts. Thanks for sharing this! It’s going to be a big help!
These are all things that are good to know about as a website owner and blogger. Thanks for sharing – lots of things for me to keep in mind.
Thanks for these tips, SEO is so important to get your content out there. I’m bookmarking this to refer back to.
SEO and keyword research is so important to learn and understand in this day and age of digital marketing. Great post!
I am so glad I was able to stumble at this website. I am no brainer when it comes to SEO and keywords and reading this makes me learn something about it. I know I need more but this is a great start to learn.
These tips help me a lot in understanding SEO and stuff like that. I’m going to try long tail keyword.
I realize to make your website rise above others. There’s a lot of things I need to work on. This is very helpful of SEO works, hopefully with this tips I will be able to improve my blogsite ranking.
Keywords are really very important for blogs and bloggers. This is a useful article for those looking to work more on this aspect of blogging.
THis is really helpful. I am updating my agency’s google ads today and searchable words is important.
This is important to know with trends especially. Keeping this stuff up to date is no easy task!
Mention SEO and Babushka looks like a deer looking at headlights. You’d think after 7 years of blogging, BB would know more. Nope. Gracias for breaking it down in chewable bites. Saving this to read and study step by step.