Gerard Cosmetics created with a pure passion and clear vision to offer every woman products that were the solution to makeup blunders. Our CEO Jennifer Gerard grew tired of the extensive and time-consuming blending of multiple foundations, liquid highlighters, and primers. Instead of carrying on with this time-consuming process of mixing her custom concoction. Jennifer came out with her first product BB Plus Illumination Cream which was born and perfected. Instead of launching a complete line we made the conscious choice to create quality instead of quantity.
We stand by every product we release and make everything with love and attention to detail. In a sea of endless makeup palettes and lipsticks, we strive to take your essentials and infuse them with glam and an innovative twist that has never been seen before in the beauty industry.
Gerard Cosmetics created a line for women by women who empower each other and strive to offer products that are luxurious, accessible and endlessly chic. After the success of Whitening, Lightning Jen began to offer her signature lighted lip glosses and Brow Bar to Go that has generated endless buzz on social media and beyond.
However, after a conversation with some of her closest friends and colleagues, she realized the next move was a line completely devoted to creating cosmetics that make life easier and more beautiful. Jennifer Gerard listened to the feedback on Twitter, talked to fans at charity events and conventions and more than anything you are our inspiration, our muse and why we care so deeply about creating products that speak to your needs and help you to be the best possible version of yourself. We are so excited for this new chapter and want to hear from you every step of the way, thank you for inspiring us and opening our hearts and minds to every possibility.
THEN AND NOW
Gerard Cosmetics is an LA-based cosmetics brand that is always pushing the makeup envelope with innovative formulas and beloved colors that have attracted a cult following. With an emphasis on color, vibrancy, and performance, every product was meticulously crafted to add some serious glam to your makeup routine.
The brand boomed in 2014 with the introduction of our popular gold bullet in the shade 1995. We have made it a priority to give our customers exactly what they want and we look to social media for feedback and inspiration from our customers and content creators. Shop our famous Hydra Matte Liquid lipsticks, Slay All Day Setting Sprays and everything you need to pull your look together.
Our passion and attention to detail are reflected in every product. You will swoon over our sleek gold and black packaging and our commitment to cruelty-free formulas. We invite you to join the GC Squad, where makeup unites us all.
Thank you,
Glenda, Charlie and David Cates
