Lucas Oil Partners with Leading Apparel and Promotional Vendor MERCHOLOGY. Merchology’s vast experience in apparel and accessories gives fans of Lucas Oil access to a large selection of branded products from top brands
Lucas Oil branded apparel and accessories are available online at LucasOilMerch.com, with more product offerings in the pipeline and launching on the site soon
INDIANAPOLIS (February 13, 2025) – Lucas Oil, the world leader and distributor of high-performance automotive additives and lubricants, announced today a partnership withMERCHOLOGY to be the company’s new branded apparel and promotional vendor. As a family-owned, online retailer of custom merchandise and corporate gifts, Merchology will fulfill all orders of premium branded products ordered through LucasOilMerch.com, the company’s online retail merchandise site.
“Kicking off 2025 with a company like Merchology, a trusted and respected leader in branded apparel and premier supplier to other major companies, is a fantastic way to start the New Year,” said Melissa Wonser, Vice President of Lucas Oil. “As a family-owned company, their values align closely with ours, and their extensive capabilities, emphasis on high-quality products, tailored solutions, and exceptional customer service make them the perfect partner for Lucas Oil. We’re excited to expand and elevate our offerings and deliver premium merchandise that reflects the pride and passion of our brand.”
In addition to product fulfillment, the partnership gives Lucas Oil access to Merchology’s expansive list of more than 300 brand partners including Nike, Carhartt, Adidas and more. Merchology also boasts strong direct supplier relationships with top companies from UNRL to Under Armour and YETI to provide best-in-class customer experience and solutions for both suppliers and customers. Fans can now show their pride in Lucas Oil with products made by top brands they know and trust.
“We are honored to partner with Lucas Oil, a company that stands for quality, performance, and innovation,” said Andrew Ward, President & Co-Founder ofMERCHOLOGY. “Together, we will create branded merchandise that not only celebrates their brand but also enhances the connection they have with their customers and employees.”
Merchology worked closely with Lucas Oil to help design several of the new products which are now available for purchase. The site features several different styles of shirts including tees, polos, and long sleeves, outerwear like hoodies, jackets and vests, as well as unique accessories like hats, bags and drinkware. All products proudly bear the famous Lucas Oil logo.
“Lucas Oil is a world-class brand, and we’re proud to join forces with them to develop impactful branded solutions,” said Sara Batchelder, Vice President of Sales for MERCHOLOGY. “Our shared goal is to deliver merchandise that inspires pride and passion, helping Lucas Oil strengthen their relationships and expand their reach.”
Visit to check out Lucas Oil’s new line of products, and all orders of $150 and more receive free shipping.
For more information about the partnership, contact LucasOil@GoDRIVEN360.com.
ABOUT: LUCAS OIL
For more than 35 years, Lucas has set the world standard in superior engine oils, additives, appearance and lubricant products – powering lifestyles across the automotive, trucking, marine, outdoor, motorsports, industrial and home product worlds. The hard-charging American brand’s commitment to bring the ultimate in performance solutions impacts every customer and partner equally – from jointly-engineered oil for racing teams like Richard Childress Racing (RCR), Monster Jam®, sports teams like the Dallas Cowboys and Indianapolis Colts, to additives that deliver unrivaled fuel economy, power and extended engine life to an everyday driver.
Based in Indianapolis, the company’s rapidly expanding global footprint is highlighted by cutting-edge research and development operations, evolving retail channels and high-tech manufacturing. More than 300 premium products make up the largest variety of shelf products of any oil company in the United States with a distribution network across 48 different countries and big-name retailers that include Amazon, Walmart, AutoZone, O’Reilly Auto Parts, Advance Auto Parts, Carquest and more. For more information, visit and follow #TeamLucasOil on Facebook, Twitter, X, Instagram and TikTok.
ABOUT: MERCHOLOGY
Merchology was founded in 2014 to create memorable brand experiences and ignite unity through responsible, innovative custom merch solutions. Merchology has supported 65,000 companies worldwide—from local Twin Cities small businesses to 93% of the current Fortune 500—including General Mills, Caribou, Google, Amazon, United Health Group and Microsoft. Merchology is a proud Disability-Owned Business Enterprise.
Merchology’s unique model combines the simplicity of e-commerce shopping with the support of dedicated account teams. Known for its direct brand partnerships with top retailers like Under Armour and YETI, Merchology tops off the co-branding experience with in-house logo decoration and customized solutions for companies. When making decisions around sourcing, manufacturing, packaging, and delivery, Merchology seeks to make responsible, positive impacts for future generations.
Thank you,
Glenda, Charlie and David Cates
